Luxury meets legacy as UK-based Everrati turns classic gas-powered cars into high-performance electric vehicles—creating a booming market for bespoke EV conversions.


In 2018, the world watched as Prince Harry and Meghan Markle drove off from their royal wedding in a sleek electric Jaguar E-Type. For most, it was a stylish moment. For British fintech veteran Justin Lunny, it was the spark of a bold business idea.

That iconic drive inspired Lunny to found Everrati Automotive in 2019—a UK-based startup that’s now leading the charge in converting classic, gas-powered cars into fully electric masterpieces. With customers spanning from Silicon Valley to the Hamptons, Everrati is proving that electrifying classic cars isn’t just a niche hobby—it’s a scalable, high-margin business.

Classic Design, Modern Engineering

At its core, Everrati blends top-tier engineering with timeless automotive design. The concept is deceptively simple: Take a legendary car like the Porsche 911, invest in precision engineering and premium components, and deliver a high-performance electric vehicle that looks as iconic as it did decades ago—but drives like it’s from the future.

One such transformation belongs to Seattle-based businessman Steve Rimmer, who spent nearly $450,000 to convert his 964 RSR Porsche 911 into an EV. Motivated by his wife and daughter’s commitment to sustainability, Rimmer describes the vehicle as “a work of art—now engineered even better than before.” His electrified Porsche serves as a daily driver, blending nostalgia with cutting-edge power.

Building a Premium EV Experience

Unlike small, one-off garages offering electric conversions, Everrati is scaling a premium, brand-driven experience. Operating from the UK’s “Motorsports Valley”—home to several F1 teams—the company boasts fewer than 50 employees but delivers builds that rival elite carmakers in quality and innovation.

Its powertrains feature the same motors used in Formula E, the Aston Martin Valkyrie, and the Lotus Evija. Customers aren’t just buying a car—they’re investing in craftsmanship, performance, and exclusivity.

CEO Justin Lunny sees his clientele as people who “have a love for tech and clean energy but also want something that’s attractive and classic.” The company’s ethos: preserve iconic cars while future-proofing them for generations to come.

America Leads the Demand

Though Everrati is headquartered in the UK, over 80% of its sales come from the United States. With builds being delivered to clients in Nantucket, the Hamptons, and California, the company has even shifted some production stateside—particularly for Porsche models, now built in Irvine, California.

“Most of our buyers are high-profile individuals who value both heritage and innovation,” Lunny noted. “They’re not just buying a car—they’re buying into a future.”

Beyond Porsches: Expanding the Electric Dream

Everrati’s portfolio includes electrified versions of the Ford GT40, Land Rover Series IIA, and even the rare Lamborghini LM002—a behemoth off-roader originally built between 1986 and 1993. Such projects are highly bespoke and can cost upwards of $1 million.

While the company remains laser-focused on conversions for now, Lunny hints at future expansion into OEM partnerships or even the development of an original EV model. “The bigger opportunity may lie in business-to-business,” he says. “Think electric boats, sports cars—whatever comes next, we want to be the powertrain partner of choice.”

Conclusion


What started as a royal wedding moment has turned into a multi-million-dollar EV startup that redefines automotive luxury. For investors looking at the intersection of clean tech, classic design, and affluent markets, Everrati represents a powerful play in the future of mobility.