FALKIN’s AI-powered digital safety tools embed into apps to detect fraud and protect users from scams in real time

A new player is stepping up in the fight against online fraud. FALKIN, a UK-based AI startup founded in 2024, has secured £1.5 million ($2 million) in pre-seed funding to revolutionize how businesses detect scams before money changes hands.

The company has developed AI-driven digital safety tools that analyse manipulation techniques and deception patterns commonly used by scammers across messaging, banking apps, and customer-service channels. These tools can be seamlessly embedded into sensitive apps, adding a proactive layer of protection against fraud.

“The new battlefield isn’t payments – it’s persuasion,” said Boaz Valkin, co-founder of FALKIN. “Protection has to move earlier, to the moment before someone clicks, replies, or transfers. We’re turning AI from a weapon of deception into a tool for defence.”

Embedded Protection Where Trust Already Lives

Co-founder and COO Joel Frisch explained: “Modern scams are sophisticated, and no single red flag tells the whole story. The key is to analyse all signals that reveal deception. When we embed that intelligence directly inside apps people trust every day, protection becomes effortless.”

The pre-seed round was led by TriplePoint Ventures, with participation from Notion Capital, BackFuture Ventures, Aviva/Founders Factory, Haatch, Found Capital, Founders Capital, and angel investors.

“AI has blurred the line between what’s real and what’s fake, and traditional systems aren’t built for that reality,” said Sam Stone of TriplePoint Ventures. “FALKIN’s vision to make proactive safety universal has the potential to redefine digital trust. We’re proud to back the team as they embed digital safety at the heart of modern finance.”

Why It Matters

With scams growing more sophisticated and digital transactions becoming central to daily life, proactive fraud detection is more critical than ever. FALKIN’s AI approach signals a shift from reactive security to preemptive digital protection, ensuring users are shielded before a threat reaches their wallet.

Conclusion

As AI continues to reshape digital risks, FALKIN’s tools could become an essential layer of trust in apps worldwide. Follow this space for updates on AI-powered fraud prevention and share your experiences with digital safety in the comments below.