The new YouTube AI tool helps creators detect and remove AI-generated videos using their face or voice without consent, marking a major step in deepfake protection across the platform.

YouTube has officially rolled out its long-awaited likeness-detection AI technology to creators in the YouTube Partner Program, giving them powerful new tools to combat AI-generated deepfakes and identity misuse.

After months in pilot testing, eligible creators received access this week, according to a YouTube spokesperson. The new tool lets creators identify and request removal of videos that use their likeness — including face and voice — without permission.

This move represents YouTube’s strongest step yet toward protecting creators from AI impersonation, a growing issue as deepfake videos become increasingly realistic and widespread.

“The goal is to prevent creators’ likeness from being misused — whether to endorse products they don’t support or to spread misinformation,” YouTube explained in its announcement.

How YouTube’s Likeness-Detection AI Works

Creators can access the new feature under the “Likeness” tab in their account settings. The onboarding process requires a quick identity verification, including a photo ID and selfie video, to confirm ownership of the likeness being protected.

Once verified, creators can review any detected videos using their likeness and choose one of three actions:

  • Request removal under YouTube’s privacy policy
  • File a copyright claim
  • Archive the content for record keeping

Creators can also opt out at any time, after which YouTube will stop scanning for matching videos within 24 hours.

YouTube’s Broader Push for AI Accountability

YouTube first revealed its likeness-detection project last year through a partnership with Creative Artists Agency (CAA), helping high-profile creators, athletes, and celebrities track unauthorized AI-generated content.

In April, the company publicly supported the NO FAKES Act, proposed legislation designed to protect individuals from AI-generated replicas that mimic their image or voice for profit or misinformation.

Cases like the AI clone of YouTuber Jeff Geerling’s voice, used by a tech company without his consent, have highlighted the urgent need for such safeguards.

With this rollout, YouTube is sending a clear message: AI creativity should never come at the cost of human identity.