Finnish health tech giant Oura secures massive $900 million funding to boost AI, expand production, and lead the growing smart ring market.
In a major win for the wearable tech industry, Finnish health technology leader Oura has raised $900 million in fresh funding led by Fidelity Management & Research Company, with new participation from ICONIQ, Whale Rock, and Atreides.
The new investment pushes Oura’s valuation to around $11 billion, more than double its previous valuation from last December. The company confirmed Bloomberg’s earlier report that this round would close at that figure.
“This new funding is a testament to the strength of the Oura business and the trust millions of members place in us every day,” said Tom Hale, Oura’s CEO. “We’re proud to be building not just a product, but a global movement toward proactive health—helping people understand their bodies, make better lifestyle decisions, and connect more effectively with healthcare providers.”
According to Oura, the funds will fuel AI-driven innovation, new health features, and global expansion. The company aims to enhance both its hardware and software ecosystem, ensuring users get more accurate and personalized health insights through its flagship Oura Ring.
Since its launch, Oura has sold over 5.5 million smart rings, with more than half of those sold in the past year alone. The company also doubled its revenue in 2024, earning $500 million, and projects sales to surpass $1 billion this year. With over 80% market share in the smart ring market (as reported by IDC), Oura continues to dominate this rapidly growing sector.
Interestingly, Oura’s customer base is expanding beyond traditional fitness enthusiasts. At the Elevate conference in Toronto, Chief Commercial Officer Dorothy Kilroy revealed that women in their early twenties are becoming one of Oura’s core customer groups, signaling a strong appeal to younger demographics.
Oura’s latest product, the Oura Ring 4, debuted last October, followed by a new ceramic edition and an optional charging dock earlier this month. But the company’s ambitions now extend beyond hardware.
In a bold move into digital health services, Oura recently introduced Health Panels, a new app feature that allows users to book blood tests at over 2,000 Quest Diagnostics labs across the U.S. for $99. Results appear directly in the Oura app, where users can chat with an AI bot for general wellness suggestions.
This new offering positions Oura in direct competition with Whoop, Ultrahuman, and Samsung, all of which are expanding into integrated health testing and data services.
With its latest funding and innovations, Oura is clearly setting the pace for the next generation of smart health wearables, blending data, design, and AI to make proactive health accessible to everyone.
