From AI and fintech to wellness and sustainability, Dubai’s first edition of The Final Pitch showcases the region’s boldest founders on OSNtv and OSN+.

Sixteen visionary founders from the UAE and beyond are set to take the stage on The Final Pitch – Dubai, the regional debut of the hit entrepreneurial reality series premiering November 17 on OSNtv and OSN+.

Filmed at Expo City Dubai, the show spotlights the region’s thriving start-up ecosystem, bringing together innovators tackling real-world challenges and investors ready to fund the next wave of tech, sustainability, health, and fintech ventures.

This marks the first Middle East adaptation of the award-winning The Final Pitch franchise. The season opens with 16 founders pitching their startups to a panel of investor-judges and angel investors. Selected founders will progress through mentorship sessions led by high-profile industry leaders — and a few will even gain exclusive behind-the-scenes access to their mentors’ own businesses.

The journey concludes with a high-stakes final pitch, where deals are made and dreams become reality.

“Dubai has become a crossroads for founders with global ambitions,” said John Aguilar, Creator and Host of The Final Pitch and CEO of Dragons Nest LLC-FZ, the show’s producer. “Filming at Expo City, a landmark that embodies the UAE’s forward-thinking vision, felt right for this milestone season. The Final Pitch – Dubai isn’t just entertainment — it’s a real platform where ideas meet opportunity.”

The show is backed by strategic partners Meydan Free Zone and Rove Hotels, with support from the Dubai Department of Economy and Tourism — key organizations driving the UAE’s entrepreneurial ecosystem forward.

Investor-judge Jigar Sagar, founder of Triliv Holdings, emphasized Dubai’s natural fit for the series:

“Entrepreneurship is woven into Dubai’s DNA. Partnering with The Final Pitch – Dubai allows us to support founders turning that spirit into tangible, globally scalable businesses.”

Investor-judge Sami Khoreibi, Founding Partner at Incubayt Investments, added:

“Dubai has become one of the world’s most exciting frontiers for innovation. What makes The Final Pitch – Dubai powerful is that it connects passionate founders with investors who understand how to scale meaningful, sustainable ventures. This is the ecosystem at work.”

The Founders to Watch

Among the standout contestants are:

  • Mark White (Daily Five), whose wellness platform turns five-minute routines into lifelong wellbeing habits.
  • Lisa Laterza (Detekta), leading an AI-driven RegTech startup simplifying compliance for GCC financial institutions.
  • Fardeen and Zainab Shaikh (PAANI), redefining hydration with luxury mineral water in sleek, reusable aluminium cans.

They join other remarkable innovators including Namrata Raina (QYUBIC), Nikita Zhuchkov and Helen Kareva (SpeakUp), Menna Shahin and Maxim Haartsen (eJaby), Wandalyn Calupig (Cancer E-Clinic), Sara Masinaei (Artful Minds), Annie Stacey (Reloved), Lorna and Hassaan Ghazali (Plada), Katrina Skrypal (HydroLuxe), Abdullah and Sharif Eid (Copa Fantasy), Deepak Lingam (EVChargerUAE), Jessica Panigari (Goods2Load), and Sergio Sanchez and Henrik Hildebrandt (Rubia Gallega).

Together, these founders embody the ambition, creativity, and resilience driving the UAE’s fast-growing start-up scene.

Catch the premiere on November 17, with weekly episodes exclusively on OSNtv and OSN+, and follow sixteen extraordinary founders as they turn vision into reality on The Final Pitch – Dubai.