The fast-growing AI video platform is betting on independence and innovation, as Synthesia gears up for a major new round backed by NVIDIA and aims to redefine the future of video creation.
After rejecting a $3 billion acquisition offer from Adobe, London-based Synthesia is charting its own course toward becoming the world’s leading AI video platform. The company is now preparing to announce a fresh funding round at roughly the same valuation — this time with support from NVIDIA’s Jensen Huang, according to industry insiders.
It’s a bold move that underscores Synthesia’s confidence in its technology, timing, and global reach.
Reinventing How the World Makes Video
Founded in 2017 by Victor Riparbelli, Steffen Tjerrild, Lourdes Agapito, and Matthias Niessner, Synthesia began as an academic experiment in computer vision and machine learning. The founders shared a simple but powerful belief: creating video should be as easy as writing text.
That belief led to the creation of an AI video platform that lets anyone generate professional-quality videos in minutes — no cameras, actors, or studios required. Users simply upload a script, choose a customizable avatar, and the platform automatically produces a polished video that can speak in more than 120 languages.
Meeting the Global Demand for Scalable Video
In today’s content-driven world, businesses face relentless pressure to produce engaging video for training, communication, and marketing. Synthesia has emerged as the go-to tool for organizations that need fast, cost-effective, multilingual content.
Its technology saves companies thousands of hours by automating production while maintaining human-like realism. It’s now used by thousands of enterprises — from Fortune 500s to startups — to transform text into lifelike, brand-consistent videos.
The Tech Behind the Magic
What makes Synthesia stand out is its proprietary avatar-generation system — a blend of neural rendering, voice synthesis, and strict ethical safeguards. Every avatar is based on a real, consenting actor, ensuring transparency and authenticity. The videos are generated within a secure, privacy-first framework, making the platform trusted by global enterprises and government clients alike.
Last year, Synthesia raised $180 million at a $2.1 billion valuation, surpassed $100 million in annual recurring revenue, and even hit a $1.1 million ARR day over the summer — milestones that prove both growth and demand are accelerating.
What Comes Next
With the upcoming funding round, Synthesia plans to expand into the U.S. and Asian markets while doubling down on research into real-time and interactive avatars — a move that could open the door to live, conversational AI video experiences.
By partnering with NVIDIA, Synthesia aims to leverage next-generation GPU technologies to enhance speed, realism, and scale — effectively setting the standard for the AI video industry.
