Stockholm Startup Launches Multi-Agent Platform Lucy to Transform Agency Operations
Stockholm-based startup Epiminds has officially emerged from stealth mode, raising $6.6 million to revolutionize how marketing teams work. The funding round was led by Lightspeed Venture Partners, with participation from EWOR, Entourage, and high-profile angels, including the former CMO of Booking.com.
Founded in 2025 by Google and Spotify alums Elias Malm and Mo Elkhidir, Epiminds is building multi-agent AI systems designed to run marketing campaigns end-to-end, helping agencies work faster, smarter, and more efficiently. The company’s flagship product, Lucy, acts as an AI marketing manager, coordinating over 20 specialized agents across reporting, optimisation, budget pacing, bidding, and creative execution.
According to Elkhidir, agencies face growing pressure to deliver transparency, faster reporting, and measurable ROI, all while navigating fragmented data and uncertain AI adoption. “Lucy and her team take on the busywork so marketers can focus on creativity and strategy,” he said.
The platform allows agencies to onboard a client in under 30 seconds and immediately deploy a fully trained AI team to execute campaigns, surface insights, and proactively flag risks before performance declines. Users report faster onboarding, improved performance, and reduced wasted spend, freeing human teams for high-value work.
Epiminds’ multi-agent approach addresses gaps left by legacy dashboards and narrow AI tools, providing a coordinated, adaptive system that learns and improves over time. Looking ahead, the company plans to expand Lucy’s capabilities with more integrations, greater autonomy, and self-improving features, creating a network effect that benefits every agency using the platform.
