Startup backed by Armilar builds multi-agent AI marketing system to automate campaigns and improve marketing efficiency

DOJO AI, a fast-growing AI marketing startup, has raised a $6 million seed funding round at a $30 million valuation as it looks to expand its agentic AI marketing platform and accelerate growth in the United States.

The round was led by Armilar, with participation from Heartfelt VC, marking strong investor confidence in the company’s vision to transform how businesses manage marketing operations using autonomous AI systems.

From Fragmented Tools to Agentic AI Marketing

Founded in August 2024 by Duarte Garrido and António Alegria, DOJO AI was built to solve a major problem in modern marketing: teams rely on multiple disconnected tools that only report data instead of acting on it.

The founders say most marketing teams use 12 or more platforms, forcing employees to spend nearly half their time manually analyzing reports instead of making decisions.

DOJO AI introduces a different approach called “agentic marketing”, where AI systems not only analyze data but also execute marketing actions automatically.

How the DOJO AI Platform Works

At the core of the system is the DOJO Graph, a continuously updated knowledge graph that tracks a company’s entire marketing activity.

On top of this system, multiple AI agents:

  • Monitor marketing performance in real time
  • Detect issues before human teams notice them
  • Execute workflows across channels like SEO, paid ads, content, and organic campaigns
  • Learn from outcomes to continuously improve performance

This creates what the company calls “compounding intelligence”, where the system becomes smarter with every action.

Strong Growth and Global Customers

DOJO AI says it already works with more than 100 brands across the United States and United Kingdom, including well-known companies such as:

  • CoinDesk
  • MorningStar
  • PensionBee
  • Broadvoice

The startup has reported 20% month-on-month growth, signaling strong early demand for its AI marketing automation platform.

Performance Gains Reported by Clients

According to company data, customers have seen significant improvements, including:

  • MorningStar: 79% reduction in cost per acquisition and 3x increase in conversions
  • Broadvoice: 40% lower acquisition costs and 290% more content output
  • Ecologi: 3x improvement in Google Ads efficiency

These results highlight how agentic AI systems can directly impact marketing performance, not just reporting metrics.

$6M Funding to Drive U.S. Expansion

The newly raised $6 million seed round will be used to:

  • Strengthen multi-agent AI capabilities
  • Improve end-to-end marketing automation
  • Expand aggressively in the U.S. market

The company says most of its current customers are already based in the United States, making it a key growth region.

Reinventing Marketing with Autonomous AI Systems

Unlike traditional AI marketing tools, which respond only when prompted, DOJO AI’s system continuously monitors campaigns and takes action without human input.

The company describes this shift as moving from rule-based marketing automation to autonomous AI orchestration, where systems can:

  • Make real-time decisions
  • Adapt to changing campaign performance
  • Coordinate across multiple marketing channels

This approach is increasingly seen as the next stage of AI marketing evolution.

A Competitive and Fast-Changing Martech Landscape

DOJO AI enters a rapidly growing field where companies are racing to build smarter AI marketing platforms.

However, investors believe DOJO’s combination of domain expertise and multi-agent architecture gives it a strong competitive edge in a crowded market.

As Armilar managing partner Pedro Ribeiro Santos noted, the platform is “redefining how companies turn marketing data into actionable decisions.”

Future of AI Marketing Platforms

With the rise of agentic AI systems, marketing teams may soon shift from manual decision-making to fully automated campaign execution systems that continuously learn and improve.

DOJO AI’s latest funding round positions it as one of the emerging players shaping the future of AI-driven marketing automation.